Task 5

As designers our skills and talents are wasted on commercialism. Ken Garland reflects on this in First Things First, "Flogged their skill and imagination to sell such things as: cat food, stomach powders."

Our society has become consumed by capitalism. We want more and more because as a nation we have the wealth to buy these goods. Ken Garland says, "Those working in the advertising industry are wasted on these trivial purposes, which contribute little or nothing to our national prosperity."

Designers are wasting their skills on endless consumer goods as pointed out in First things first manifesto 2000, "Consumerism is running uncontested; it must be challenged by other perspectives expressed, in part, through the visual languages and resources of design." Designers need more challenging work which can stand out and show the talents that designers have. The skills of designers are unique and need to be put to better use to show that our nation is cultured.