Communication theory
Lasswell maxims: who says what to when in what channel with what effect.
-Tufte argues that powerpoint makes it more difficult to communicate.
-Cybernetic or information theory/socio-psychological/socio-cultural/critical theory.
information source--transmitter--signal--(noise source)--received signal---receiver--destination
graphic designers remove the noise and communicate silently.
cybernetics-control and communication in the animal and machine.
semiotics-signage
Semantics-what a sign definition is
syntactics-relationship with other signs
Phenomenology
-how something appears in ones perception
-a bad experience can lead to expecting a constant bad experience in that thing
-experiencing and interpreting
Aristotle-Rhetoric (propaganda)-convincing someone.
The sociopschological tradition-science of communication
Sociocultural tradition-how the world works and communicates effects how we communicate.
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